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Business Activity Rose Somewhat in August

The month-over-month services composite index was 4 in August, up from -5 in July, and 3 in June (Tables 1 & 2). The composite index is a weighted average of the revenue/sales, employment, and inventory indexes. Activity in real estate, wholesale trade, and health services sectors grew, while growth in tourism cooled. Most month-over-month indexes were positive, except access to credit, employee hours worked, and part-time/temporary employment. General revenue/sales jumped from -8 to 5, and employment grew from -6 to 2. Year-over-year growth increased from 1 to 12, and revenues rose from -2 to 16 (Chart 2). Capital expenditures inched higher from 6 to 8. Expectations for future services activity remained positive, as firms anticipate increasing revenue.

Services Composite Indexes

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Chart 1 is a time series from August 2024 to August 2025 showing the services composite diffusion index of activity versus a month ago and versus a year ago.
Date Vs. a Month Ago Vs. a Year Ago
Aug-24 4 10
Sep-24 0 4
Oct-24 5 9
Nov-24 8 15
Dec-24 4 24
Jan-25 -4 17
Feb-25 2 6
Mar-25 0 2
Apr-25 3 11
May-25 11 8
Jun-25 3 11
Jul-25 -5 1
Aug-25 4 12

Composite Indexes vs. a Year Ago by Sector

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Chart 2 is a time series from August 2024 to August 2025 showing the year-over-year composite index for the consumer services sector and the business services sector.
Date Consumer Services Business Services
Aug-24 10 8
Sep-24 8 -5
Oct-24 9 11
Nov-24 19 5
Dec-24 30 11
Jan-25 25 2
Feb-25 1 14
Mar-25 1 4
Apr-25 10 12
May-25 9 5
Jun-25 8 17
Jul-25 -7 17
Aug-25 14 7

Special Questions

This month, contacts were asked special questions about changes in purchasing activity and product demand expectations. Over a third (36%) of firms reported customers’ purchase volumes decreased slightly compared to last quarter, 8% reported a significant decrease, 32% reported no change, 23% reported a slight increase, and 1% reported a significant increase in purchase volumes. Compared to last quarter, approximately 33% of firms reported the count of customer purchases decreased slightly, 8% reported a significant decrease, 34% reported no change, 23% reported a slight increase, 1% reported they increased significantly (Chart 2). Approximately 37% of firms expect demand for their products to be slightly higher than the prior quarter for the remainder of 2025 and 2% expect it will be significantly higher, 28% expect no change, while 23% expect it will be slightly lower, and 10% expect it will be significantly lower (Chart 3).

Selected Services Comments

“We are seeing higher transaction counts and lower average check. Clearly customers are more price conscious the past couple months.”

“AI is helping us be more efficient with fewer employees - we are cutting costs dramatically (10%+) - more customers are saying they want to wait and see - lower budgets.”

“We anticipate a slight hiring increase over the next month.” “Lots of uncertainty in buyers.”

“Jan- Apr we saw incredible fear and lack of buying. Now we are seeing some light but still awful sales.”

“Lower income consumers not spending dollars at restaurants and eating at home more. Breakfast sales are not as strong as in past quarters. Will be lowering value meal pricing starting in September to work on value component with consumers.”

“The lower-income consumer does seem to be more stressed.”

Survey Data

Current Release

Historical Monthly Data

About the Services Survey

Authors

Cortney Cowley

Assistant Vice President and Oklahoma City Branch Executive

Cortney Cowley serves as Oklahoma City Branch Executive and Assistant Vice President for the Federal Reserve Bank of Kansas City. Cowley joined the Bank in 2015 as an economist …

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Megan Williams

Associate Economist and Senior Manager

Megan Williams is Associate Economist and Senior Manager in the Regional Affairs department at the Kansas City Fed’s Oklahoma City Branch office. In this role, she is responsibl…

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