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FOR IMMEDIATE RELEASE
March 11, 2003

BUILDING NEW COMPETITIVE ADVANTAGES
FOR THE 21st CENTURY

Rural America has struggled with a national recession and drought in the 21st century while rural businesses are challenged by foreign competitors extending their reach in the global economy.

Jason Henderson, an economist at the Center for the Study of Rural America at the Federal Reserve Bank of Kansas City, and Nancy Novack, an associate economist at the Center, examine how rural America can create competitive advantages for the 21st century in January's edition of The Main Street Economist. The Main Street is published by the Center, which is based at the Federal Reserve Bank of Kansas City.

Rural America's success was founded principally on low-cost land and labor. But now globalization has introduced foreign competitors that have even lower costs, eroding the competitive advantage rural places once enjoyed.

"To compete in the 21st century, rural industries will need to be innovative in finding business solutions that go well beyond low-cost land and labor," the authors write. "Technical innovation and entrepreneurship will be hallmarks of rural prosperity."

They note two examples of technological innovation in rural America that have been successful: a furniture manufacturer in Tennessee that was able to dramatically shorten its order delivery time; and a processing facility in Nebraska that turns corn into polylactide polymers used in several products.

"The rural economy appears to be at another turning point in its history, a point where the most innovative and entrepreneurial communities are in the best position to create new opportunities and prosperity in the 21st century," the authors write.

This article is available on the Bank's Web site at www.kansascityfed.org.
 

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